Using Google Analytics for click stream data (Without Bigquery)

[#1]

Hi All,

I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.

I have been advised that to achieve this bigquery is required although a significant cot is involved with this.

Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.

I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.

This is the functionality (JS) that Marketo provide https://developers.marketo.com/javascript-api/lead-tracking/

Can we develop this for SAP??

Thanks

[former_member353607]

Hi Joyca,

Thanks for reaching out! Please refer to this documentation: "UTC Timestamp is a 13-digit number. The first ten digits represent the Unix timestamp, which is the number of seconds that have elapsed since January 1, 1970 at midnight. The remaining 3 digits represent the milliseconds at which the interaction occurred."

The integration is for creating raw level interactions, which needs to be on millisecond granularity, since one user can trigger more than one click within one second. You have already set up a custom dimension for the timestamp, one JavaScript statement such as 'return new Date().getTime();' can fill in the dimension with millisecond level timestamp.

[JoycaVervinckt]

Thanks Xuebo!

I didn't see that page yet, thanks for linking it!

Kr

Joyca