Using Google Analytics for click stream data (Without Bigquery)

[#1]

Hi All,

I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.

I have been advised that to achieve this bigquery is required although a significant cot is involved with this.

Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.

I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.

This is the functionality (JS) that Marketo provide https://developers.marketo.com/javascript-api/lead-tracking/

Can we develop this for SAP??

Thanks

[JoycaVervinckt]

Hi Matt,

There's an idea for this on the SAP Customer Influence Portal:

https://influence.sap.com/sap/ino/#/idea/211820

it made it to status "Planned for Portfolio", though there's no real transparency about what timeframe this status reflects...

I agree this is one of the biggest frustrations currently.

I thought GA and BigQuery were both able to pass click interactions though :s I only followed the webinar and haven't set this up yet. If indeed this is not possible with GA, I'm also curious to know what IS possible with GA then!

Kr

Joyca