Using Google Analytics for click stream data (Without Bigquery)

[#1]

Hi All,

I have just been advised that using standard GA with Marketing Cloud cannot track individual clickstream data. For example, a consumer visits a website and every page URL is tracked and passed to SAP MKT Cloud as interactions.

I have been advised that to achieve this bigquery is required although a significant cot is involved with this.

Can someone please clarify exactly what types of interactions can be tracked and ingested as interactions from a marketing users perspective.

I must admit this is a very frustrating limitation of SAP Marketing Cloud as all competing products such as Marketo etc have native web tracking OOTB.

This is the functionality (JS) that Marketo provide https://developers.marketo.com/javascript-api/lead-tracking/

Can we develop this for SAP??

Thanks

[Matt_V]

Hi Xuebo Liang,

Thank you very much for demonstrating to me the capabilities of GA and SAP marketing cloud. You have been able to show how the GA tool can be leveraged to achieve the business cases that are required for my customers. Additionally Im looking forward to the future developments.

Thanks for all your efforts.

Regards

Matt