It is report represented in form of a DASH BOARD (like the one you have in car)
In one Screen you try to rpeort on many relevant KPIS generally across functional areas & mostly in graphic ( charts, Pies, colored indicators etc).
It is generally meant for top management people who wants to have a look at high level indicators say at company level across functional areas.It also has capability to drill down to problem area, just to give you an example -
say I am CEO I shall like to have a looks at KPIS across functions like in Fin - credit status, funds flow, In manu - production status, inventory value, Sales- Rev / Quantity at organization level.
If I find problem with say Sales fig I can drill down to figure out which produt / area etc is not performing well & take corrective action.
Bluesky
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