WRT Business Objects in different industries, the links given previously are good starting points. One emerging market that we are seeing is in Voice of the Customer applications - being able to mine comments in CRM systems, in forums like this one, etc., to see what the "hot button" issues are and how those issues have (or have not) evolved over time.
Other popular uses for Business Objects includes reporting on sales trends and figures (to answer questions like "where are pink sweaters selling the best?"), financial reporting, etc.
Hope this helps,
Bluesky
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