Lead Nurturing Process

[#1]

Hi All,

I have a question in reference to the Lead Nurturing Process as I could not find information which explains in detail this new functionality.

As I could see, different of stages can be assigned campaigns of this kinf of types:

Then these campaigs are assigned inside the "Lead-Nurture-Stream" App:

What happens then in reference to Leads? Are Leads created always on basis of these campaigns? If for example a trigger based campaign is assigned that send Information Material to a customer on basis of an interaction that is created what is the difference to the fact that this campaign is assgined here in the Lead Nurture Stream?

In other words -> What happens additionally when this campaign is assigned here?

BR/

[former_member847119]

https://www.corefactors.in/blog

[former_member221314]

Hi Oliver,

Note also that it is currently not possible to assign trigger based campaigns to an LNS, as trigger-based and nurture are two fundamentally different processes.

cheers,

- Marius

[Former Member]

Hi Oliver,

Please have a look at our new Enable.cx portal. There's a lot of great enablement material available for our customers and partners.

This enablement video should answer your questions:
https://enable.cx.sap.com/media/Marketing+Lead+Nurturing+-+SAP+Marketing+Cloud+1808+-+Webinars/1_nfh...

BR

Theo