anna_linden
Advisor
Advisor
Member since ‎2008 Mar 24

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  • 116 Posts
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Unavailability of critical material and components as well as disruptions in supply chain logistics have always been one of the biggest challenges of supply chain planning. Such disruptions are hard to predict, and the uncertainty they cause can lead...
Harnessing Big Data to Optimize Insights and Visibility in Sales and MarketingConsumer products and consumer electronics companies leverage demand signals and other Big Data elements to make smarter business decisions. But more data doesn’t automatic...
In order to ensure that a cross-data source reporting is possible after uploading all the different data sources like Point-of-Sale data (e.g. from retailers) or Market Research data (e.g. a Retail Panel from syndicated data providers), it needs to b...
It is getting more and more important to understand and react to the end consumer demand – not only for retailers who are selling the products directly to the consumers but especially for the manufacturers, no matter if they produce for example consu...