About werner_baumbach

werner_baumbach

After almost two years of the pandemic and its many impacts, sometimes the “old times” seem very distant. Even the Olympic Games have been shifted by a year and are heavily impacted by Covid 19 protocols such masks, social distancing and as a near co...

werner_baumbach

Ever since SAP announced its intent to acquire Qualtrics there has been a lot of talk about experience management and how the combination of operational and experience data will give you a competitive edge. Three quarters of the Fortune 100 companies...

werner_baumbach

It is the year 2266. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds. To seek out new life and new civilizations. To boldly go where no man has gone before! If you are over 40 it is very likely ...

werner_baumbach

Do you like working on presentations, answering emails or designing solutions from a sauna? Me neither. Having said that, we have had one of the hotter summers here in Germany with temperatures often around the 100°F mark. As our office has no air co...

werner_baumbach

Probably most of us have a few personal iconic movies that we consider mile-stones for different reasons. While some of these are too embarrassing to share (again for different reasons …) one of mine is: Jurassic Park. What’s the correlation to busin...

werner_baumbach

Hello Jelena, glad you liked most of this blog ... There's probably a bit of SAP in all of the blogs here. In this case I actually do believe that Leonardo has quite a few interesting topics in its set of solutions - so not just marketing  - than...

werner_baumbach

Jelena, thank you for the great feedback. As you mention the phonebook, I used to know the 10 to 20 most used phone numbers (friends and family) ... now it seems some of that brain capacity has been relocated to the smart phone :smile:

werner_baumbach

Very interesting points. Seeing how Amazon has evolved over the 15ish years is breattaking. I think especially for smaller companies (but probably also for most others) it is almost impossible to compete purely on price. If price is the only selectio...

werner_baumbach

Great blog Frank. I think your points are spot on. What has surprised me so far is how little "real" uproar there has been in the public. This is not the first food scandal (and most likely won't be the last one) and whether it is frozen Lasagne, bee...

werner_baumbach

Hey Mike, great points. I can see a lot of parallels to the way I like to shop. It is not only the convenience, because in many cases I would even like to go to a store that would have similar assortment. The simple truth is, there are hardly any, th...

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