why and when customer needs mdm

[#1]

Dear Colleagues,

I am asking basic things about MDM.

what are the main advantages of MDM, why customer has to go for MDM ( i hope we do have BI and PI(process integration) then what is the specialtiy of MDM.

can some one please put more light on it.

sorry even i searched the post but i could not find appropriate one...

please suggest me roughly...

Thanks,

Mahesh.

[Former Member]

Hi,

Think of the scenario where the company has acquired many other companies and needs to maintain the consistent data across the systems. Every company has their own naming conventions or method of maintaining data in such cases if you simply merge their databases you may get same data with in different format which is nothing but duplicate of data. Hence to avoid duplication and to make data conisistent across the systems we need MDM. Data from various systems will be brought to MDM (i.e. Central location), identify duplicates, merge them, make data consistent by using validations, enrich the data and send the data to respective systems.

This is just an example

Regards,

Jitesh Talreja