Hi Priya,
Various features of First Logic are:
Combines various sources of information into a single repository creating a streamlined view
Uses “house holding” techniques to identify members of the same household or, on the corporate level, identify employees of a single company or department
Allows users to implement their own business rules to identify customers within datasets (i.e., household, family, or individual)
Processes multiple sets of business rules to uncover hidden relationships in your data
Assigns a unique identification number for each record to create relationships between distinctly different sets of data
Helps users selectively choose data on a field by field basis to build a “best” consolidated record
Combines records by matching different forms of the same name/firm such as Beth and Elizabeth or AT&T, ATT, and att
Matches and consolidates internal account records as well as external purchased customer market/segment records into a single view
Recognizes matches within different sources of data to create a unified view
Offers thousands of predefined business rule templates that are easily modified for quick and easy deployment
Regards
Richa
Bluesky
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