In October, 2023 Google and Yahoo have both announced that they will implement stricter requirements to senders who send emails in bulk.Here is the announcement from Google:https://blog.google/products/gmail/gmail-security-authentication-spam-protect...
Emails getting lost without a trace is uncommon, but it can happen. Sometimes, you send an email campaign to your contact list, but an intended recipient doesn't receive the email. Your logs show that the email was delivered and accepted by the recei...
Brand Indicators for Message Identification (BIMI) has emerged as the most anticipated technology in the near future of email marketing. This article gives you an introduction with a summary to the Brand Indicators for Message Identification and inst...
Overview
This guide covers the methodology, logic and important points behind testing the impact of content blocks to determine whether a piece of content could cause major deliverability issue for your campaigns. In some cases this will be a U...
The most common question we get in email deliverability field is arguably "why my campaigns are landing in spam folder?". This is not always easy to answer, but in general the first thing that most experts will look into is your email address gatheri...
