Next month, Apple will release iOS 17. Along with the standard improvements and usability updates, they are including an additional privacy feature which has marketers in a spin: Link Tracking Protection (LTP).
What is Link Tracking Protection?
Thi...
Sorry folks, not a real question here. I am just testing the RSS feed that I have set up to feed Community questions into the Emarsys Slack channel.
Wish me luck...
I am happy to announce that this week saw the release of the SAP Emarsys Summer '22 Release!
I won't go into too much detail here - you can read more on our Product Updates page. There we list all the new features and link through to the supporting ...
Mobile application push notifications are a very powerful channel for marketers, and should be part of every digital marketing mix.
But it's not always been easy to maintain an equal experience for your customers between the two main mobile platform...
Have you caught any of the Emarsys Performance Series webinars?
If not, I strongly advise that you do.
We run these every quarter - fireside chats between product and technical adoption experts that dive into the biggest challenges and opportunitie...
Hi Juan!That is a great question. For Web Extend, there are two things you need to pay attention to - which contact ID you use to identify customers, and your product catalog. Web Extend can happily track customers across different sites if there is ...
Hi ermal, Thanks for that great question! It is true that in Emarsys we have one standard email opt-in field, but in your scenario we would probably advise creating a customer field for the marketing opt-in for each brand and then creating segments w...
Hi sumitkhaldar, I checked with our developers and this is what they said:"We assume that the Web Extend client script senses that it is a single page application (there was no page reload) and no more time spent between go commands than 500ms. That ...
Hi jsr2022,I don't know of any blogs or similar, but how you set up your DOI program depends on how you collect your initial registration. You only have to set up an external event API call if that is necessary - otherwise the automated program can b...
Hi christopher.roschlaub - I fear you have stumbled across some deprecated functionality here - we did used to have forms for individual newsletter subscriptions but we removed them a couple of years ago as part of updates to our consent and permissi...