I recommend to access our Exploring SAP Customer Data Platform Essentials course.
Learning Outcome
After completing this course, you will be able to:
- Define customer data and customer data platform.
- Navigate the console to successfully configure SAP Customer Data Platform's functionalities.
- Recognize and relate the four-step process: Data Ingestion, Identity Resolution, Insights, and Engagement and how this process helps to understand the customer.
- Identify and outline the structure of a Customer Schema concept to create a new attribute in Profile Entity, followed by the creation of a new Activity with attributes.
- Examine and determine how to integrate source and destination applications, using the repository of applications and platforms in the Application Library.
- Configure events setup.
- Configure matching and merging rules.
- Create data insights to calculate metrics and classify customers.
- Execute engagement and activation.
- Design and implement CX Journeys and Flows.
Goals
- Get started with SAP: Building the basics
- Develop your expertise: Skill deepening learning
- Excel in your expertise: Advanced specialization learning
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I appreciate your feedback and we will make sure to continue sharing interesting topics.
Kind regards, Alena
Bluesky
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