Hi,
Oracle's technology stack for its Applications makes the flexibility and configurability possible. It is true that better "best of breed" solutions exist in the market. Still Oracle embraced the middleware market early on when it began talking about using its middleware as the cornerstone for a "service oriented architecture"in 1999.
Consequently, the company has a strong middleware product. Further, Oracle Corporation has worked on simplifying and opening its Applications architecture. The benefit to Oracle's customers is a product that is easier to install, maintain and use productively. Finally, the company's efforts toward creating a unified data model are paying off. With Oracle Applications' unified data model, organizations have one source of record. There is no more jockeying between departments -- sales and accounting, for example -- about which numbers are valid. SAP still makes its customers work with five different data models. If a company wants a single source of truth with SAP, it must build a data warehouse. Oracle's Daily Business Intelligence product makes a data warehouse optional for many of its customers. The result is faster access to actionable information at less expense.
Regards,
Raghu
Bluesky
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