DEMO: Smarter Master Data Creation with Automation

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Managing master data accurately and efficiently is a challenge every organization faces. Manual data entry is time-consuming, error-prone, and often leads to duplicates that can disrupt business processes. But what if you could eliminate that manual effort entirely — right from the very first step?

In this video, we explore how SAP Master Data Governance (MDG) integrates seamlessly with external data providers like CDQ to revolutionize the way business partners are created and enriched. Using a lookup-and-create model, users can search for a business partner, pull verified reference data from multiple trusted sources, and instantly generate a golden record — all without manual data entry.

Link to demo 

You’ll see how confidence scores, multi-source enrichment, and side-by-side data comparison work together to ensure only the highest quality data enters your system. The result? A clean, verified business partner record that’s governance-ready from day one.

Whether you’re looking to improve data quality, reduce duplication, or accelerate your master data workflows, this demonstration offers a compelling look at what modern, automated data governance can achieve.