1. The Hidden Cost of Manual Data Analysis  For consumer goods companies, trade promotions are a high-stakes game—making informed decisions quickly can make or break your competitive edge. Yet, many Key Account Managers (KAMs) and Revenue Growth Mana...

1. An Introduction to Calendar View In the fast-paced world of the consumer products industry, Key Account Managers (KAMs) juggle planning, executing trade promotions, tracking budgets and financial liabilities, and negotiating with their customers t...