Hi Katie, Typically you wouldn't have anyone fill in a survey inside the email itsself. (only exception would be with AMP for email, but that is advanced and wouldn't work in every inbox.) What you can do is link to a survey, or even ask a first ques...
Great points Steve. You say "A sensible target to aim for is to try and balance the total monthly email volume to active and inactive contacts."
Sounds like a helpful rule of the thumb, what is the thinking behind that? What is it based on?