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Introduction One of the most classical experience management (XM) cases in e-commerce that we tackled in our team is cart abandonment. Indeed, the number of abandoned carts is one of the key indicators of a web shop well-being. It provides us with va...
Introduction Experience Management (XM) powered by Qualtrics XM Platform provides an extensive set of methods and tools to improve the customer experience along their journey. One of the touchpoints we explored closely with one of our customers was ...