Finally, more and more companies recognize that the world has changed. According to Forbes contributor Adrian Swinscoe, customers no longer just buy a product only for its practical benefits; they also buy based on the experience a company delivers, ...

As discussed in Part 1 of this series, creating a purpose-driven business is not something that should concern only CEOs and branding professionals. As a manager, purpose can also boost engagement, productivity, and well-being. Employees who are insp...

As a leader, you might find it exhausting to be confronted daily with multiple articles about leadership skills. Transformational leadership, cross-cultural leadership, coaching leadership, digital leadership – the list goes on and on. But when it co...

One of my favorite Apple ads of all time ­addresses people who break with stereotypes and have no respect for the status quo. I not only like this ad because it is very emotional, but also because of its underlying message. It implicitly delivers an ...

The conductor stands in a full concert hall with his orchestra in front of him. Every single violinist, bass player, and all others are looking at him, waiting for his guidance. But as he looks down on the stand, his baton is not there. Soon the viol...