Understanding customer behavior is  key to personalized marketing — and RFM/RFE modeling helps you do exactly that in SAP Customer Data Platform.RFM modeling is a standard marketing analysis technique used to segment customers based on their purchasi...

While the value proposition of a customer data platform from the B2C space, i.e. providing a unified view of customer data from multiple sources, enabling real-time insights, enhancing customer experiences, and better decision-making across the organ...

SAP has released a new Industry Accelerator for its SAP Customer Data Platform (CDP) solution, designed to help utilities companies drive more effective customer engagements. The SAP CDP Utilities Accelerator was made generally available on April 15t...