You can add a <div class="editable"> tag to your templates that enables you to edit text paragraphs of the template in the system.
Here is a code example for a very simple e-mail template that you can use as starter for your own templates:
<html>
<head>
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
</head>
<body>
<span class="variable">/FormCampaignExecutionPlaceholder/ContactPerson/FormattedName</
span>
<p>Please join us for the conference!</p>
<p><a href="mailto:{/FormCampaignExecutionPlaceholder/
MailingPermissionDenyMailToURI}">Click here to be removed from future marketing
mailings.</a></p>
<p>If you want to unsubscribe from this newsletter or if you want to subscribe for an
additional one please click this <a href="http://{/FormCampaignExecutionPlaceholder/
SubscriptionLink/SubscriptionURI}scn.sap.com/user-preferences!input.jspa">link</a></p>
<p><a href="http://www.sap.com/HANA">News about SAP HANA</a></p>
<div class="editable">
<p>This paragraph shall be editable in the editor.</p>
</div>
</body>
</html>
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