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Product and Topic Expert
Product and Topic Expert

Hi !!!

This blog is part of the "Blog It Forward" challenge. I joined the challenge back in late 2014. As the saying goes "POTIUS SERO QUAM NUMQUAM", i.e. better late than never, especially since this initiative will be fade out shortly.

Many thanks to dev.patra for inviting me to participate in this challenge.

While the challenge is still available you can read about it in Blog It Forward Community Challenge .


My first name is Raz, which means in Hebrew "secret".

I was born in the town of Beer-Sheba in Israel, where I had also completed my bachelor's degree. Once graduated, I moved to the center of Israel and lived in Tel-Aviv and its neighboring cities since then. I'm married and have two amazing boys.

I started my professional life as a software developer and climbed up the ranks as a team leader and eventually a developer manager. In parallel I also completed my master's degree in business administration (MBA) and made a shift to product management. I held several product management positions in telecommunications equipment design and manufacturing companies. In mid-2014 I found a job posting from SAP looking for a product manager in Israel and I was lucky enough to be accepted to the SAP Web IDE (SAP Web IDE - Overview) product management team (at the time the "River RDE product management team").

This past year since I joined SAP was a great year. The SAP Web IDE keeps evolving at a fast pace, while its adoption is booming. I'm involved in mobile related activities, such as Hybrid Application Toolkit that allows the generation of Fiori Cordova/KAPSEL applications (SAP Web IDE - Mobile) as well as in Analytics related threads, such as the VizPacker that allows the generation of visual extensions to Lumira and Design Studio (Lumira - Developing Custom Extensions). In the past six months I'm also involved with a new product, SAP Fiori overview page (SAP Fiori Overview Page), which adds challenges and satisfaction as it is on the cutting edge of SAP most up-to-date UX - Fiori.

A very important and rewarding part of my position is to meet with customers and partners. Most of the meetings are done over the phone/skype/SAP connect/VC. But what I like most is to have face-to-face meetings and discussions. Preferably on-site at the customer's location. Also going to shows, presenting the products, gathering feedback and see that they are implemented is very rewarding.

Next year we plan to provide developers with even greater capabilities to improve their TCD (Total Cost of Development) add many more tools to make development easier as well as connect to additional services as they are being made available by HCP (HANA Cloud Platform).

Fun facts about myself:

I'm always open to try new things. At restaurants, for example, I'll look for dishes that I'm not familiar with and try them out.

It also translates to sports, which runs as a thread throughout my life. It's not to say that I'm a good athlete, just that I practice sport regularly since I was a kid. When I was younger (without kids) I tried to go for some of the non-ordinary, such as skydiving, hang-gliding on top of the more standard tennis, basketball, etc. Nowadays, I'm practicing the most practical sport (to my opinion - running). All you need to do is put a pair of running shoes. I try to work-out 3 times a week. My next challenge is 2016 Tiberias marathon, which will be my sixth consecutive Tiberias marathon. Following are a few photos from races I participated in:

Answering questions

Which 5 things you absolutely want to achieve in life?

  • Spend time with my family and watch my children grow up
  • Make my wife happy (happy wife === happy life)
  • Travel the world
  • Participate in a full Ironman
  • Retire while I’m still young enough to enjoy it

If you were given by your work a full day every week to do whatever you feel like, what would it be?
Currently - prepare for an ironman and help my family members.

If you were not in your current position, what/where would you be and why?
Good question but I have no idea!

If you were 20 again, what would you study?
Probably either something similar to what I did, like engineering or accounting?

Dream job as a kid?

What do you enjoy most in your work and why?
I enjoy the technical aspect of my job and the sharing of knowledge with partners and customers.

To hear that your product delivers on its promise or that customers/partners use and enjoy the product is what I'm looking for.


I hope you will enjoy my BIF and feel free to comment or ask me any questions you'd like in the comments below!!!

You're welcome to reach out on twitter: @raz_korn, SCN: raz.korn, ...

Happy New 2016 to everyone and let it bring peace to people around the globe.

-- Raz