The Convergence is Happening...
Social media and social networking have turned traditional business practices upside down. Channels such as Facebook, Twitter, YouTube, LinkedIn and Google+ let companies and their customers, partners, developers and influencers engage with the brand and with each other more effectively, directly and quickly.
In our case, they help build stronger relationships between SAP and its customers – and between SAP customers and other customers or partners. Importantly, these channels give SAP a vital feedback loop that enables us to respond more nimbly to customer needs, and to fine-tune our products and services. Likewise, they give our customers and partners access to insights and connections within the social network that enable those customers and partners to be more nimble, efficient, and best-run.
Consequently, those businesses that don’t adapt to this new reality are at risk – they cannot just “allow” or participate in social media, but must embrace, enable and encourage new ways of connecting, collaborating, of sharing information, and of forging stronger bonds between supplier, partner, or customer companies and the people within them.
To put it bluntly, “businesses that aren't customer-led are dead.”
That's what an attendee tweeted during a recent mark.yolton/blog/2012/08/04/cmos discussions.
