I have never been there, but I am wondering what do you usually discuss there? Is there anything new/interesting that one could learn, and he will never find this info on Internet?
In the past it's been a mixture of product presentations, in depth looks at particular new or existing features, opportunities to discuss the future, the way people use the product etc + lots of chances to buttonhole developers etc. Also the odd bit of drinking socialising. Basically all pretty good stuff!
These things are a big commitment to organise, but, in my opinion, very worthwhile.
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