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wht is the advantages of mdm

Former Member
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wht is the exact use for company if the implement mdm .

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Answers (4)

Answers (4)

Former Member
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SAP Net weaver MDM is capable of managing the master Data efficiently with low cost.Capabilities of MDM guarantee high quality standards for master Data throughout enterprise.

Capabilities of MDM:

1) Data Consolidation: Consolidation enables to load the master Data from different application systems, identifies similar objects and performs de-duplication to maintain single version of master Data.

2) Data Cleansing: Cleansing maintains normalization and standardization of master Data.

3) Data Enrichment: Enrichment ensures to maintain more complete and meaningful master Data such as images, videos, PDF and other objects related to master Data.

4) Data Validation: Validation ensures to maintain valid Data according defined rules.

5) Data Publishing: MDM can publish the repository which contains master Data to the web and non-web.

6) Data Searching: Master Data within repository can be easily searched using its free-form Search and drilldown search.

7) Data harmonization: Distributes the consolidate master Data to the respective client Systems.

😎 Product Catalogue Management (SRM/MDM Catalogue): MDM repository can be viewed as catalogue in procurement Process for suppliers and enables customers to procure in an efficient way.

9) Global Data Synchronization: It reduces supply chain costs with complete solution for Consumer product companies.

10) Data Governance: MDM workflows are used to achieve Data

Governance in MDM.

Hope it helps



Former Member
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Hello Bhargav,

As per my knowledge, here are the possible benefits by implementing MDM:

-->Improved decision making

-->Informed sales and marketing campaigns

-->Lower supply chain costs

-->Better purchasing terms with suppliers

-->Define your scenarios according to business needs.

let's hope some comments from the MDM exterts.



Reward if found helpful.

Former Member
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Hi Ganishetti,

Master data is data about your customers, products, suppliers etc.Quality of master data has an impact on transactional and

analytical data.

What MDM Does:

Aggregate master data across SAP and non-SAP systems into a centralized master data repository. Once data is consolidated, you can search for data across linked systems, identify identical or similar objects across systems, and

provide key mapping for reliable companywide analytics and reporting.

Consolidate and harmonize master data from heterogeneous systems. Ensure high quality master data by distributing harmonized data that is globally relevant using distribution

mechanisms. Allow subscribing applications to enrich master data with locally relevant information.

Support company quality standards by ensuring the central control of master data, including maintenance and storage.

Distribute centrally created master data to client systems as required using distribution mechanisms.

System consolidation from R/3, ERP and other sources

Direct ODBC system access, extract flat files, 3rd party application data, XML sources and many moreu2026

Single pass data transformation, auto-mapping, validation rules, and exception handling.

Business Users can define matching rules, complex matching strategies,and conduct data profiling

Data Enrichment Controller to use 3rd party sources.

and other partners for address completion, company validation and enriching data.

Search and compare records, identify sub-attributes for consolidation in sub-second response times

Merge records seamlessly, tracking source systems with built in key mappings

Leverage out of box data models for consolidating data

Consolidation has never been easier Extract, cleanse and consolidate master data


Cleanse and distribute across entire landscape.


Create consistent master data from the start centrally.

Advantages Of MDM

End-to-end solution. The MDM system provide an end-to-end

solution that automates the entire process of managing master data from start to finish, including bulk data import, centralized master data management, and published output to a variety of media.

u2022 Database-driven system. MDM layers a thick shell of functionality on top of a powerful SQL-based DBMS so that the MDM system is fully scalable and the master data is fully accessible to other SQLbased applications and tools.

u2022 Large capacity. The MDM system efficiently manages master data repositories containing up to millions of records.

u2022 Superior performance. MDM breaks through SQL performance

bottlenecks to deliver blazingly fast performance that is measured in milliseconds rather than seconds and is literally 100u20131000 times that of a SQL DBMS alone. No other system on the market today delivers comparable performance.

u2022 Powerful search and retrieval. All of the MDM modules include

powerful search and retrieval capabilities, so that an entire repository of thousands or millions of items can be easily searched and any item or group of items located in a matter of seconds.

you can follow the blog


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Vinay Yadav

Former Member
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Implementing MDM results in:

1.Deduplication of Data: we can find Duplicate records using Strategies and Merge Duplicate into single Record so we are accurate the data.

2. Cleansing of Data

3. Data normalization including categorization and taxonomy management

4. Central creation and maintenance of data

5. Ongoing master data quality

6. Powerful capabilities to load, aggregate and search on parametric product data

7. Intelligent image management and Web/print publishing

8. foundation for SAPu2019s Enterprise Services Architecture

9. MDM enables flexibility and data reusability through loosely coupled business processes that can access data easily

10. Enterprise web services can access MDM seamlessly

11. Aimed at central data ownership resulting in substantial quality improvements

12. Allows companies to set own company standards in managing master data

13. Multidimensional search

14. APIs for seamless, multi-platform integration

15. Scalability (up to millions of products)

Hope it will help you,

Rewards if found Useful.....

Mandeep Saini