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Sharing my picks for the top BI customer sessions from this week at SapphireNOW Madrid.

Understand key trends in Analytics, Bringing value to organizations with Intelligent Data with James Fisher and Jason Rose

Drive innovation and growth with Intelligent Data with John Schweitzer and Bryan Katis

Keep your finger on the pulse of your business, mobile analytics for Telco with TeliaSonera

Transform Decision Making with Design Innovation using Design Studio with British American Tobacco

Learn how Lexmark empowers users with self-service BI with SAP Visual Intelligence

Optimize performance with self-service BI with Velux

Get an Executive Perspective on Mobile Analytics with Chris McClain and TeliaSonera

Learn how National Grid uses BI 4.0

Uncover the Hidden Value of Your Data with Real-Time BI with Chiron