Technology Blogs by SAP
Learn how to extend and personalize SAP applications. Follow the SAP technology blog for insights into SAP BTP, ABAP, SAP Analytics Cloud, SAP HANA, and more.
Showing results for 
Search instead for 
Did you mean: 
Former Member
0 Kudos

In the beginning of 2014, business intelligence in cricket took a leap ahead with KKR (Kolkata Knight Riders) joining hands with SAP Labs India to help them assess players in real-time during auctions. SAP Auction Analytics, the real time predictive application powered by SAP HANA, provided KKR with factual intelligence based on historical data and assisted them in assembling the best players for winning IPL7.

While all the other IPL teams face the challenge of consolidating the available data and employing it to make the right choice, KKR has this competitive advantage of leveraging historical data for making instant decisions.

Today, it is imperative for all organizations, not just in sports, to have the right information available at the right time to thrive in the competitive market. The piles of raw unstructured data generated everyday can work to your advantage and set you apart from the competition if used effectively.

From supply chain managers to movie producers to sport managers, it is inevitable for everyone to know past trends, market dynamics and customer behavior. Most organizations have to up the ante and deploy the most advanced business intelligence tools to strategize.

Are you headed in the right direction?

Learn how the upcoming roll-out of big data and analytics solutions will help you improve the consumer experience. Join us at SAP Sapphire 2014 where SAP customers will share their Industry-Leading Blueprint to Leverage Big Data for Competitive Advantage.