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We all are aware of the hype around big data, mobile solutions and the cloud – but what is the tangible difference that these technologies can bring to a wholesaler to become faster and better than its competitors? Shouldn’t everyone simply spend more time with customers instead of worrying about the latest IT trends?  Or is it the other way around: is the wholesaler who tries to be the IT front-runner with the most advanced tool box able to shine with better, faster and forward-looking services offered to their best customers?

I guess there is more than one answer to this question. It seems to me the best advisers are real life examples. SAP’s annual SAPPHIRE conference gives companies a nice opportunity to develop your individual point of view by exchanging information with peers and experts who have already gained first-hand experience.

You can talk directly with the CIO of Eby-Brown about the why and why-not around big data. Or get the look and feel of mobile apps for sales and managers at the demo theaters “Fuel Competitive Advantage in Wholesale Distribution Using Mobile Solutions” and “See How Mobile Solutions Transform Wholesale Distribution”. And, since nothing is more valid than a reality check, see how W.W. Grainger actually achieves higher customer satisfaction through the intelligent use of mobile s.... Of course, there will be much more to discuss, try and hear on-site, as you can see in the full program for wholesalers and distributors.

What will be your conclusion? Will you be convinced that the latest IT-innovations offer you new opportunities to gain competitive advantages you don’t want to miss – and why? Or will you find out that these innovations are rather a nice to have for your company? We very much look forward to hearing your thoughts, to meeting you at our expert table for wholesale distribution and certainly to reading your posts!

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