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Combining fast delivery model with strong innovation in technology and business processes, SAP Precision Retailing provides real-time and context-aware offer management and upsell/cross-sell recommendations for today’s demanding consumers. It is redefining how retailers and consumer product companies engage with their customers regardless of channel. 

An informative introductory article is provided in SAPinsider by jason.yotopoulos on SAP Precision Retailing when it began as a Global Business Incubator project “Apollo.”  There is also timely information on Help SAP Portal covering Partner Portal Guide, a Developer’s Guide with API documentation for Device Services and Partners, and a Glossary document. 

You will hear more about SAP Precision Retailing at the upcoming Retail Forum in North America and in SAP for Retail in the coming weeks and months, so stay tuned!