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The world is quickly becoming digital and the companies are starting to recognize the importance of getting digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. Digital marketing is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing. Digital marketing methods are faster, more practical and versatile than the old traditional ones. Technology has put business in the digital age.

Considering this scenario, SAP understands the importance of enabling and supporting their partners to help their business evolution in a completely new world, where marketing is being reinvented, just as many traditional business models.  So SAP is now pleased to announce the official launch of the first marketing enablement program for OEM partners. This program will be a key component to help partners accelerate their time-to-market and empower their marketing strategy in their path to sustainable growth.

The program is open to all OEM partners globally, independent of their SAP solution or platform, their industry or audience focus, size or location The program includes  our Partner marketing enablement Kit highlighting available self-service tools and resources, including partner branding guidelines, solution copy blocks to endorse the partner message, ready-to-use templates for marketing campaigns, press releases guidelines for joint media efforts, SAP e-commerce platforms as SAP Store and SAP HANA App Center and more. Partners will also be invited on a quarterly basis to webinars that will cover different hot topics relating to their partnership with SAP, both marketing or product related.

The OEM Partner Marketing Enablement Kit is available to partners via the PartnerEdge Portal. To keep up to date on new additions to the OEM Partner Marketing Enablement Program and other news related to co-innovating with SAP follow us on Twitter @SAPPartnerBuild.