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Product and Topic Expert
Product and Topic Expert

We see more and more blog posts and globally speaking external communication about SAP Intelligent RPA from other teams in SAP and from our Partners. That is really great as it contributes to more awareness about our product on the RPA market, which is highly competitive.

Thank you!

In order to align our efforts and increase our reach together, I just would like to remind you a few rules on our naming and branding.


In any external communication and in any customer facing asset, we should not use acronyms such as iRPA or IRPA: indeed, because it looks more like an Apple name than an SAP name, it is not allowed by official SAP Brand policy:

Official SAP brand policy for Robotic Process Automation

So please use SAP Intelligent RPA. 

In addition, if the title and text of your content mention “Intelligent RPA” rather than “IRPA”, it is far better for your SEO, and your content will have a wider and better reach in the global RPA community.


SAP Intelligent RPA has now its own pictogram, approved by BrandVoice and officially available from our corporate Media Library:


Feel free to use it anytime you need to visually introduce SAP Intelligent RPA in a document, a slide deck or a marketecture image.

Community and Social Channels

And also, of course, feel free to mention our social channels with the following links :

Thanks for your help!


Learn More

For more information on SAP Intelligent RPA,