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There are less than 2 weeks until SAPPHIRE NOW 2017! It’s time to start your event planning. We are so excited to see you at the largest global business technology event, hosted by SAP and ASUG where you can connect with the community that uses SAP software every day. Learn how to enable your digital business strategy and get more from your technology investment. One place to Learn. One place to Network. One place to Get Inspired!

This conference has a lot to offer. You can:

  • Network with 20,000+ attendees

  • See solutions in actions during the 1200+ sessions

  • Discuss future possibilities with 5000+ execs and experts

  • Engage with 250+ partners and startups

  • Get inspired by 10+ keynote speakers: #Kobe #Yankees

But how can you make the most of your time?

If you are interested in the latest and greatest on SAP HANA at SAPPHIRE, keep reading!


Tops Sessions You Don’t Want to Miss Out:

Day 1 – Monday

Day 2 – Tuesday

Day 3 Wednesday

Choose sessions that specifically target your interests to get the most value from the conference! View all the session descriptions or search the sample agendas.


Talk Data to Us!

Visit us at our demo stations (DP525 and DP526)!

Explore new capabilities available for database management, advanced analytics processing, data access and integration, administration, and deployment in SAP HANA 2. And learn how to exploit business, text, and spatial and graph data, as well as predictive and machine-learning algorithms to deliver unprecedented insights.

You can find us within the Data, Analytics, and Cloud Platform Campus located on the show floor. Be sure to visit us with your data platform questions on all things SAP HANA and start your journey to digital transformation!


Special Interest Activities

  • HANA Innovation Award Breakfast: Tuesday, May 16 7:00-8:30

  • SAP HANA DW Evening Reception: Tuesday, May 16, 2017: 6:30 pm – 8:00 pm

  • SAP BW/4HANA Reception: Tuesday, May 16, 2017: 6:30 pm – 8:00 pm


Be Inspired!

Hear from SAP and ASUG executives and their guests as they offer their vision of the future and unveil exciting new announcements and breakthrough innovation!

Start the conference right by attending the SAP Opening Keynote with Bill McDermott, CEO of SAP SE and Bernd Leukert, Member of the Executive Board of SAP SE, Products & Innovation on Tuesday morning. They will highlight the forces of change driving businesses in the global digital economy. Learn about SAP’s innovation agenda and the defining growth opportunities of the next two decades.

On Wednesday, SAP co-founder and Chairman of the Supervisory Board of SAP SE, Hasso Plattner will show you how to take the next big leap into the intelligent future of business. Hear how SAP has built next-generation intelligent applications that understand and learn from business data and processes, as well as the human beings who use them.

On Thursday, see two all-time greats, Kobe Bryant and Derek Jeter, come together for an inspiring keynote hosted by Bill McDermott, CEO of SAP SE and Geoff Scott, CEO of ASUG.


Lastly, end the conference right while rockin’ out to multi-time Grammy and BRIT award winners, MUSE!

Don’t forget to fuel up by the coffee and tea stations; you will never know who you may bump into!

Time is running out! Get started on your event planning today! If you have any questions on SAP HANA sessions and activities, feel free to send me an email!

Can’t wait to see you in Orlando!

Join in the conversation #SAPPHIRENOW #ASUG2017

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