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Contributors: Derek Oats

Today, customers are under tremendous pressure to keep up with the demands of business in a globally, digitally connected world. To succeed, they have to operate as a real-time, data-driven business that captures information from all data sources and act on it with little to no delay. Thousands of companies have left behind the complexity that had built up over decades and are now adopting the SAP HANA Platform to unlock their business potential and transform their business for the digital economy. With more than 10,000 customers running on the SAP HANA Platform, the stability, innovation and value SAP HANA delivers to customers running SAP applications such as SAP Business Suite, SAP S/4HANA, SAP Business Warehouse powered by SAP HANA and non-SAP  is truly unique and powerful. SAP HANA is an in-memory platform that can process both transactions and analytics using single data copy and delivers real-time insights to act in-the-moment. With its advanced data processing capabilities such as predictive, spatial, graph, text analytics, search and streaming, SAP HANA reduces the time to build next generation applications that helps you grow revenue and enter new markets. SAP Global Database Migration Factory Program is a strategic initiative designed to simplify adoption of SAP HANA Platform or SAP ASE for customers migrating from any third-party database in the market. This program brings the best of database migration tools, accelerators, industry best practices that are available within SAP and from SAP’s trusted and proven SI partners to help simplify customer experience in migrating to SAP HANA Platform or SAP ASE on premise, cloud, or within a hybrid model. Fora limited time, SAP is also offering product promotions, incentives and no-cost services offerings to help customers migrate to SAP HANA Platform from any third-party database. With the recent price increases of the run time licenses for one of the legacy databases running SAP business applications, it has never been a better time for SAP customers to take advantage of the limited time promotions and significantly lower TCO by running SAP applications on SAP HANA. SAP customers exploring SAP HANA as an option, can now take advantage of the following no-cost service offering from the SAP Global Database Migration Factory Program:

  1. Database Migration Technical Assessment which includes scoping, sizing, estimation and end to end roadmap creation for migration

  2. Short POC/Prototype to demonstrate database migration feasibility

  3. TCO/ROI Report for Oracle, Microsoft, DB2, Teradata migrations to SAP HANA

Contact your SAP Account Executive or write to to get started. Migrate SAP Business Applications on third-party database to SAP HANA Custom code analysis, remediation and optimization can be done using industry best practices and proprietary tools from SAP Services and partners such as Cognizant Technology Solutions, Infosys, Tata Consultancy Services, SmartShift Technologies, Wipro, IBM, ManageServe, BristleCone, CenturyLink (Cognilytics). Migrate Enterprise Data Warehouse (EDW) / Custom Applications on third-party database to SAP HANA EDW or custom applications on databases such as Oracle, Microsoft SQL Server, DB2 and Teradata can be migrated to SAP HANA using proprietary tools from Tata Consultancy Services, and Rolta. SAP Exodus is an SAP proprietary database migration automation tool to automate migration of 3rd party database applications (Oracle, Microsoft SQL Server, DB2) to SAP ASE, SAP SQL Anywhere and SAP IQ. SAP Exodus is only available to customers via SAP Consulting or through SAP approved SI partners (please write to SAP Global Database Migration Factory Program @ for Exodus partners in your area).

Call to Action

To learn more about SAP’s database migration offers, incentives, promotions

  • Register to attend in person at New York on September 14th

  • Register to attend the webinar of September 15th

Talk to your SAP Account Executive or write to me @ to get started.
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