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Active Contributor

As Head of Brand Journalism for SAP, I have the incredible opportunity to work with hundreds of SAP employees who need help telling their stories while getting them noticed on popular destinations like the SAP Business Trends community.

Yes, this is technically a community "space", but over the years, I’ve noticed a sizable jump in not only the volume of content, but the quality and engagement as well. Over 500 posts have generated about 1.1 million organic page views (and thousands of social shares) on SAP Business Trends this year and I’d say that qualifies as a community unto itself.

And what an influential community it has become!

Some of the original content that appears here first, feeds into critical channels and content initiatives at SAP, like our sister sites the SAP News Center and SAPVoice on Forbes to name just a few. SAP’s most senior executives also get involved on SAP Business Trends: bill.mcdermott.