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In this last episode of Season-1 of Integration Black Belts Live, join Integration experts Nick Zobel, Senior Manager, Business Intelligence & Analytics at SanFrancisco 49ers and Nathan Williams, Practice Director within NIMBL’s Intelligent Technology practice, as they huddle up with Elijah Martinez, Product Manager for Integration at SAP to discuss their awesome Game Day Experience Integration story. Discover how they thrill fans with the best experience from the moment they step foot in the stadium through real-time insights.

San Francisco 49ers is the beloved home team of the iconic city of San Francisco. They are seven-time winners of the NFC Championship and five-time champions at the Super Bowl, which is the most popular sporting event in the United States. They have one of the highest winning records in the National Football League.

This innovative and enthusiastic team wanted to ensure that their fans have the same amazing game day experience off the field as they get with the game. So, they partnered with NIMBL Techedge Group, to build the custom solution called the Executive Huddle. This solution enables to Integrate all of the SanFrancisco 49ers technology partner data to be fed real-time into this  custom-built analytics insight platform.

NIMBL is a global premium boutique with focus on business transformations, through SAP S/4HANA, SAP Analytics, SAP Cloud Platform, Industry 4.0, and Solution Manager, empowering US customers from SME to Fortune 1000 size, to build an Enterprise Integration Platform.

Executive Huddle at the LEVI'S STADIUM

Similar to their award winning performance on the field, in this session, we will learn from the technology experts about this multiple-award winning solution located in centerfield of the LEVI'S STADIUM which is home of the SanFrancisco 49ers team.

The Executive Huddle is able to efficiently connect to a diverse set of heterogeneous systems and partners, utilizing an API-First approach to feed data in real-time with SAPs trusted and strategic Integration Suite into a centralized Analytics platform, even when none of the systems used are directly owned by the customer. Coupled with Integration best practices, it enable to create repeatable wins in Sports Venues.


Real-time data insights to enhance game day experience

Watch the previously live session here



Nick Zobel, Senior Manager, Business Intelligence & Analytics, SanFrancisco 49ers

As the Senior Manager of Business Intelligence & Analytics at the San Francisco 49ers of the National Football League (NFL), Nick Zobel is part of the organization’s data team that develops strategy across all facets of the business, including ticketing, concessions, retail, marketing, and ancillary investments. In this role, Nick was a member of the working group that launched the Executive Huddle presented by SAP in 2018, and is the primary operator of the system today. Nick also holds the same title with Elevate Sports Ventures, a sports consulting firm the 49ers co-founded in 2018, conducting feasibility studies, focus groups, surveys, and operations audits for clients across the sports and entertainment industry.

Nick got his start as an analytics associate with AEG/LA Kings of the National Hockey League (NHL), and later supported the 2016 grand opening of Golden 1 Center during a three-year tenure with the National Basketball Association’s (NBA) Sacramento Kings. He is a graduate of USC and hopes to one day land the perfect cartwheel.

Nathan Williams, Practice Director, SAP Platform Technologies, NIMBL

Nathan is a Practice Director within NIMBL’s Intelligent Technology practice. Nathan oversees all project activities related to the strategy, design and implementation of solutions based on SAP technology components, including on-premise technologies as well as SAP Cloud Platform services. Nathan has over 10 years of SAP consulting experience and is a published author having written two books for SAP PRESS.

Elijah Martinez, Product Manager for Integration at SAP

Elijah has 6+ years of experience in SAP Integration Technology, with a heavy focus on APIs and API Technology. He also focuses on supporting customers in their integration journey from evaluation to implementation and helping to ensure they are successful with SAP’s Integration products. He takes on a 360 degree view of Product, working in product adoption, digital engagement, product strategy and product definition, working across all areas of business within SAP and with Partners and Customers.


Integration Black Belt, Integration Developer, Integration Expert, Integration Consultant.

Learn More 

The Executive huddle has received the following awards

  • TheStadiumBusiness Best Venue Tech

  • Leaders in Sports’ Leader in Innovation

  • SAP Innovation Awards: Digital Trailblazer

  • SBJ Sports Business Awards: Finalist for Best in Sports Technology

 And has been featured as below

Season-1 Wrap Up

2020 has been an exceptional year ushering in many challenges and unprecedented times. As we approach the year-end holidays, we look forward to wrapping it all up with this exciting Integration story dedicated to all existing (and aspiring) NFL fans!

We thank all the speakers and viewers for an impressive year of virtual learning and sharing in what can only be described as a novel year. We hope to see you back again for more in 2021!


Link to Announcement Blog where you can find more about the series Integration Black Belts Live and the schedule of upcoming episodes.