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In a marketplace of intense competition and high expectations for great user experiences, your product needs to look, feel and work exceptionally well. If it doesn’t, you may quickly, acutely and swiftly feel the wrath of dissatisfied users in this age of always-on connectivity and the loudspeaker of social media.

This is where, how and why design and user experience become major drivers of business value.

Benefits of a great user experience for your company

In software design, the monetary gains include improved user productivity, fewer errors, as well as lower training and support costs. Indirect monetary benefits include increased user satisfaction, customer loyalty, and solution adoption.

When highly skilled business people, developers and designers work together as equal partners to satisfy customer needs, the result can be a superior user experience that delivers on brand promises and revenue targets. For that “partnership of equals” to happen, each part must deeply understand the value that the others add.

The bottom line: Successful companies are increasingly seeing the influence that user experience has on corporate goals and giving designers a seat at the decision-making table.

Our panel experts, Heike Rapp of SAP, Jeremy Johnson of projekt202, and Jon Shariat of Project Rōnin, joined host Bonnie D. Graham to discuss why businesses should invest in design and the challenges that often come up along the way.

Sound interesting? Then listen to the replay of the show from April 2nd, 2019 here: