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When doors open at the “Feria de Madrid” next week, SAPPHIRE NOW will once again offer an impressive number of sessions to learn about latest innovations from SAP and to see technology in action. From past conversations with attendees, I know that many of you do not solely go there to get product updates though, but to use this opportunity to network with SAP experts, partners or customers. When looking into new technology to support the growth of your business, learning about best practices from peers in your industry is invaluable to help you make the right decision.

Attending one of the presentations that SAP customers host in the various theaters and microforums on the show-floor is an excellent occasion to hear first-hand about their experience with SAP projects, the challenges they were facing and the benefits they realized. And the subsequent Q&A session is good to get immediate answers on open questions.

Sometimes though, with tight scheduled agendas during the event, there is simply not enough time to discuss a particular question in detail. Or you may have a question that you do not feel comfortable asking in front of a larger audience. Fortunately, many of our customer speakers have agreed to host additional roundtable discussions to answer your questions about their SAP project and to share best practices in an undisturbed environment.


At the Meet-Our-Customers (MOC) pavillion located in Hall 9 on the show floor.

Who? & When?

SAP Customers will offer over 130 roundtable discussions (45min sessions for a maximum of 6 attendees), covering almost all SAP solutions and industries. Some highlights of customer sessions being offered include:

  • Groupe Danone (Tuesday, Nov 13; 11:15am)

Groupe Danone´s board set a bold carbon reduction target. The management engaged SAP to help it reach the ambitious goal to reduce carbon footprint by 30% in 2012 - and achieved it. Danone is now using SAP Solutions for Sustainability to measure the carbon emissions of 35,000 products including all steps in their life cycles. The company says the benefits will not only be enhanced social and environmental value and reputation, but competitive advantage, efficiency savings and increased sales.                       

  • Hilti Corporation (Tuesday, Nov 13; 1:45pm)

Learn how Hilti supports the Country localization Strategy for its Subsidiaries with SAP Business ByDesign. Key business drivers were cost transparency and the ability to run one platform for all international employees, covering different processes like Project management, Sales and Financials. The first step into the SAP Cloud was already made by Hilti with the successful Go-Live of the pilot countries Croatia, Slovenia and Bosnia in July 2012.                                                                   

  • Schukat (Thursday, Nov 15; 11:15am)

Learn how small and midsize enterprises are capturing the power of SAP HANA to accelerate key business processes with rapid analysis and reporting. Hear first-hand from Schukat electronic, how they use SAP HANA for its predictive text-mining capabilities as well as to handle their Big Data.

  • Poste Italiane (Tuesday, Nov 13; 12:30pm)

Learn how Poste Italiane implemented SAP Afaria and currently handles about 20,000 mobile handhelds for mail carriers. Every mail carrier received a mobile device to expand the business opportunities selling services directly at the customer's home .

  • Premier Foods (Wednesday, Nov 14; 1:45pm)

Hear how Premier Foods used SAP Business Planning & Consolidation 7.5 (NetWeaver) for Planning & Forecasting to implement an integrated business planning solution that unifies their existing planning processes to reduce manual effort and cycle times. Their solution has also delivered greater transparency into ownership and sources of plan data. The reduction of errors inherent in their old spread sheet models has driven greater accuracy and reporting of plans and budgets.             

  • MegaFon OJSC (Wednesday, Nov 14; 11:30am)

Join the Gold Winner of the SAP Quality Award 2012 in the large implementation category within the CIS region. Learn why SAP Human Capital Management (HCM) was the right right solution for MegaFon to centralize functions of employee administration, to reduce expenditure, and to increase effectiveness of business processes and accounting operations.

For even more pre-scheduled roundtables with customers, check out this blog post:

Networking Made Easy – Meet Customers Over a Coffee at the Meet-Our-Customers pavilion


Seats for each roundtable discussion are limited to leave room for individual conversations. To get a full list of all hosts and scheduled discussions at the MOC and to book a meeting, please contact your SAP Account Executive who will make a reservation for you.

For those of you who spontaneously decide to have an meeting after a customer session, there will also be an opportunity to book meetings on-site at the MOC reception desk in Hall 9 during the event. The MOC team unfortunately cannot guarantee that there will still be seats available for all hosted sessions, as they are assigned on a first-come first-serve basis.

So don´t miss this unique opportunity to meet with peers in your industry and to discuss best practices to help you make the right technology decision that supports your  business. Book your meetings today! @SR_Kramer