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Subsequent steps by steven.fu01 of the SAP AI Business Services team.

Personalized Recommendation, one of the new SAP AI Business Services, is now available through the Cloud Platform Enterprise Agreement (CPEA) and Pay-As-You-Go with the free tier model for SAP BTP.

In this series of blog posts, my team colleagues and I explain how you can easily create an SAP BTP global account and start using the free tier option for Personalized Recommendation for learning and evaluation purposes. This step-by-step guide will help you try out and understand the process of using the Personalized Recommendation service from SAP – from training the model right through to calling an inference from it. We’ll also explain how to use Personalized Recommendation with your own data.


What is Personalized Recommendation?

The Personalized Recommendation service is based on a novel, state-of-the-art neural network language model developed by the SAP AI Business Services team. The machine learning model draws on historical user behavior to deliver insight into personal preferences. In addition, it leverages available metadata to learn complex relations between consecutive item interactions, their respective attributes, and the user features.

The service allows you to elevate user experience and engagement on websites by providing highly personalized recommendations based on users’ browsing history and/or item description.

In a live environment, this means that multiple users interacting with the same item receive different recommendations based on their unique history. Natively embedded in , SAP SuccessFactors Career Explorer, SAP Litmos and Intelligent Selling Services for SAP Commerce Cloud, the service can be consumed within the scope of the license for each solution. Personalized Recommendation is now available as part of CPEA and Pay-As-You-Go for SAP BTP, enabling customers and partners to easily scale and extend their business applications on SAP BTP.

Check out this introductory video for an overview of the service.


How to Get Started

To use the free tier option for Personalized Recommendation, you must register and create an account for the free tier model for SAP BTP. This account entitles you to use Personalized Recommendation with a limited quota. To find out more, see this blog post by Riley Rainey, which shows you how to register and create an account for the free tier model as a basis for trying out the various SAP BTP services.

After you’ve successfully registered and created your free tier account, refer to the following blog posts to start using the Personalized Recommendation service:

We hope that this guide will help you understand the Personalized Recommendation process and the capabilities of the new service. For more information on the SAP AI Business Services and the Personalized Recommendation service, visit the following SAP Community pages: