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Once again this year SAPPHIRE promises to be a can’t miss event for all things SAP and ASUG.  This is especially true for Consumer Products (CP) companies, who will have the opportunity to learn and see more about a number of industry critical topics, including these Top Five:

Demand Driven Supply Planning

As consumers engage with brands across more and more physical and virtual channels, CP companies have to keep pace with shorter lead times and unpredictable demand.  Planning for consumer demand across marketing, sales, finance and more, and coordinating those planning processes with sales and operations planning led by supply chain, will enable CP companies to develop a true consensus view of both baseline and incremental demand while
dramatically improving forecast accuracy.

Trade Promotion Optimization

Trade spend remains a significant expense for CP companies.  Yet, understanding which promotions are most effective, let alone predicting promotions to maximize future revenue, volume and profitability remains elusive.  New capabilities for advanced modeling and simulation combined with innovative bundled
solutions and services offerings from SAP make state-of-the art trade promotion optimization more accessible, more cost-effective and easier to deploy – at low risk – than ever before.

Commodity Management

Today, resources are both increasingly in demand and constrained.  CP companies must secure sustainable sources of long-term supply while mitigating the risks of unanticipated price volatility.  New solutions for commodity procurement, trading and risk management can help CP companies in all segments secure optimal prices and ensure reliable sourcing for commodities, packaging materials and other manufacturing inputs to avoid supply disruptions and manage margins - both critical drivers of sustained profitable growth. 

Demand Signal Management

Planning future demand, optimizing promotions and marketing campaigns, maximizing forecast accuracy and right-sizing inventory to match anticipated demand all require one thing – demand data.  Understanding what, where and when customers and consumers are buying is critical to assessing where and how to make adjustments to maximize results and predict and optimize future outcomes.  A new confluence of capabilities – high-volume, real-time data management; easy, streamlined data harmonization; and, advanced yet easy-to-use analytics and modeling tools – are giving CP companies unprecedented visibility to real-time consumer demand across physical and virtualization.

The Platform to be Consumer Driven

SAP S/4HANA, the next generation business suite designed to help you run simple in a digital and networked economy. This new suite is built on the SAP advanced in-memory platform, SAP HANA, and offers a personalized user experience with SAP Fiori. Deployable in the cloud or on premise, SAP
S/4HANA is built to drive instant value across lines of business and industries with the ultimate in sophistication: simplicity.

To learn more about specific sessions and topics to be showcased at SAPPHIRE 2015, check out the CP Sample Agenda or, for the full conference program, the SAPPHIRE agenda builder.  See you in Orlando!