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Product and Topic Expert
Product and Topic Expert

“Let’s eat grandma.”

“Let’s eat, grandma.”

The same three words but two very different meanings and that’s just punctuation. Think about using the wrong terminology or the wrong language!

By speaking your customers industry language, you and your customer get to have a compelling engagement and dramatically increase the potential to do business.

Every successful sales opportunity starts with a deep understanding of the customer’s industry. And industries continue to be the cornerstone of building strong and long-lasting relationships with our customers. Explore the SAP industry portfolio to discover what keeps your customers, in their industry, up at night.

Choose your industry area of interest and you will find rich Industry specific perspective on:

  • Intelligent Enterprise

  • RISE with SAP

  • SAP’s Industry Cloud


  • SAP Business Technology Platform

  • Tools & Road Maps

Visit the Industry Portfolio Page on the SAP Partner Portal here .