Knowing, what to do with information is not always easy. While in the past five years, we have created more data than all prior years combined, having all this new data is just making doing business much more complex.
Understanding, what to do with ALL this information can be overwhelming and choke a company’s potential ability to create competitive advantage. Why? Because information is ubiquitous, and not all of this information is of value. Information is only valuable when it provides unique business insight, is timely, and is actionable.
Companies can not afford to be sifting through information that reports the past and is not actionable today. Competitive advantage is not created through terabytes of data. It’s created by capitalizing on unique market insight. And developing unique market insight is not about having lots of information; it’s about having the right information at the right time.
This is why companies must operate within a platform that consistently delivers insight that is unique and actionable for the organization.
While the SAP S/4HANA platform by itself, will not necessarily lead to competitive advantage, it will provide the real time, actionable business insights that are prerequisites for creating competitive advantage.
The platform enables companies to think and operate differently by delivering unique, actionable business insights in real time. All of these attributes are operating conditions for running successfully and creating competitive advantage, especially in the digital economy.
As a marketer, I am always looking for my competitive edge. My edge and competitive advantage comes through unique insight and then acting upon that unique insight at the right time. Having timely, actionable, unique market insight, places me and my company in the best position to create competitive advantage.
Customers have too much information at their disposal and the market is far too volatile to try to compete without having unique business insight.
I can run the most “pretty”, and elaborate marketing campaigns but executing these campaigns in absence of having unique customer insight, as the expression goes, is like “putting lipstick on a pig.” It is the unique and actionable customer insight that is the difference, between having a seat at your "customer’s table" and being just another meal on that table that is quickly discarded and never consumed.
Information systems that once governed and influenced organizational behavior have no relevancy in today’s digital economy. With SAP S/4HANA, all businesses now have the opportunity to reinvent and re-imagine their business like never before while gaining real time, unique insight that is actionable.
Potential market insights and actions once only imagined and are now being fulfilled. The platform is delivering unique and actionable insights and creating wonderful new opportunities for companies, who had the courage and conviction to let go of the past. I invite you to learn more, by accessing this link.
If you are not sure on where to start your journey with SAP S/4HANAto create competitive advantage, participating in group thinking processes like Design Thinking can help you further identify unique areas for business re-imagination and reinvention. Please check out this linkto learn more.
The digital economy will continue to disrupt companies, not consistently acting upon unique market insights. Operating blind, without timely, unique, actionable insight, will make it increasingly harder for companies to be heard.
You ensure a seat at your "customer’s table” by being heard and remaining relevant, against the competing digital noise for your customer’s attention. Continuing to operate, in absence of unique insight, only draws you one step closer to being the "meal that is quickly discarded and never consumed at the table.”
Director, North America High Tech Industry Field Marketing SAP America, Inc. 3999 West Chester Pike Newtown Square, PA 19073 M: 302-740-8293