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SAP Data Intelligence, SAP Analytics Cloud, and SAP Business Technology Platform customers can now turn unstructured data into insight with NWO.ai's platform that aggregates, analyzes, and produces actionable reports on human-generated data.

Check out Consumer Intelligence by NWO.ai on SAP Store 


 

The Industry Problem

As consumer behavior and habits change abruptly (as evidenced by the COVID-19 pandemic), companies cannot keep up and make sense of the vast amount of external data created every single day.

 

NWO.ai's Solution

NWO.ai uses diverse data sets and views them in context to define trends as they emerge and evolve in relative terms. NWO.ai's platform shows how a product, company, trend, or concept increases/decreases in its saturation within a global context with regards to mindshare, using news, social commentary, and searches.

 

SAP Customers working with NWO.ai

By combining their trends data with operational data from SAP Systems, customers are able to determine which signals can be used as the strongest leading indicators of consumer purchasing behavior. This extends into specific applications in forecasting for purposes of improving inventory and supply chain management and identifying new consumer tastes that help bring new products into the market.

 

Find NWO.ai's solution on SAP Store here!