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Former Member

Successful sales organizations have adopted a series of best practices for social collaboration, according to Ray Wang and his team at Constellation Research. In their 2013 survey of over 200 social business adopters, they found that a majority of market leaders and fast followers were no longer just experimenting with social collaboration but scaling it to meet demand.

For sales situations - where there's no prize for coming in second place on a deal - it's especially important to not only keep up with the pack but also grab any advantage you can. Constellation found seven specific ways that sales teams are using social collaboration to improve efficiency, reduce sales cycle time, and drive revenue. If you're not already doing these things, you may want to take heed.

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