Technology Blogs by Members
Explore a vibrant mix of technical expertise, industry insights, and tech buzz in member blogs covering SAP products, technology, and events. Get in the mix!
Showing results for 
Search instead for 
Did you mean: 

What are the benefit of SAP HANA for Customers?

SAP HANA is a break through solution for in-memory databases in the industry. SAP HANA claims that it accelerates analytics and applications on a single, in-memory platform as well as combining databases, data processing, and application platform capabilities.

SAP HANA is a next-generation business platform which brings together

  • Business transactions
  • Advanced analytics
  • Social media
  • Mobile experience
  • Collaborative business
  • Design connection

So now the questions arises “How does this help my business?”, “How can I get more ROI?”

Here are the top reasons which describes the benefit of choosing SAP HANA over other RDBMS

Note : Actually HANA is a Data Platform, not just a database.


SAP HANA provides a foundation on which to build a new generation of applications, enabling customers to analyze large quantities of data from virtually any source, in real time.

Experience the real-time Enterprise in action

A live analysis by a consumer products company reveals how SAP HANA analyzes current point-of-sale data in real time— empowering this organization to review segmentation, merchandising, inventory management, and forecasting information at the speed of thought.


                                        REAL TIME

The real benefit of SAP HANA is its capabilities of processing large amount of data in “real” real-time enterprise through the most advanced in-memory technology.

The in-memory approach enables much faster data processing and should allow companies to run far more sophisticated data analytics applications compared to conventional relational databases.

HANA's ability to let large data sets be manipulated in memory enables enterprises to run more ad hoc queries against business data, and reduce the need for pre-define cubes and queries.

                                                                ANY DATA

Pull up-to-the-minute data from multiple sources. Evaluate options to balance financial, operational, and strategic goals based on today’s business.

Such capabilities are becoming increasingly useful, especially in industries such as the retail sector, health care, scientific analysis and financial services. There has been an explosion in the amount of structured and unstructured data that organizations have been able to collect and process in very significant time.

                                                          ANY SOURCE

SAP HANA can be integrated into a wide range of enterprise environments, allowing it to handle data from Oracle databases, Microsoft SQL Server, and IBM DB2.

Provides multiple ways to load customer’s data from existing data sources into SAP HANA.


SAP HANA changed the meaning of analytics. Before the innovation analytics used to be considered a quite a challenge in itself, earlier analytics used to defined as follows-:

  • Preconfigured dashboards based on fixed business requirements.
  • Long wait times to produce custom reports.
  • Reactive views and an inability to define future expectations.

However, this has changed drastically with SAP HANA, now we can ASK QUESTIONS

quickly and easily create ad-hoc views without needing to know the data or query type - allowing to formulate actions based on deep insights

Receive quick reactions to newly articulated queries so you can innovate new processes and business models to outpace the competition.



SAP HANA configuration, easy integration, and revolutionary capabilities make it flexible enough for virtually anything customer’s business requires.

                         Energy Management

Utility companies use SAP HANA to process and analyze vast amounts of data generated by smart meter technology, improving customers’ energy efficiency, and driving sustainability initiatives.

Real-time Transit Routing

SAP HANA is helping research firms calculate optimal driving routes using real-time GPS data transmitted from thousands of taxis.

Software Piracy Detection and Prevention

Tech companies use SAP HANA to analyze large volumes of complex data to gain business insights into software piracy, develop preventive strategies, and recover revenue.

SAP HANA reduces customer’s total IT cost so customers can increase spending on innovation.


SAP HANA Cloud Platform is an open platform-as-a-service (PAAS) that provides unique in-memory database and application services.

SAP HANA Cloud Platform includes the following services:

SAP HANA AppServices -: SAP HANA AppServices builds on the capabilities of SAP HANA DB Services. Is ideal for the creation of innovative, consumer grade applications, and for the extension of cloud and on premise applications.

It is packed with features that enable the real-time, secure applications required to succeed in today’s always-on, mobile, social and data driven world.

SAP HANA DB Services -: is an easy, low cost way to be up and running with a fully supported SAP HANA system with monthly license and infrastructure subscriptions.

With monthly subscriptions in configurations from 128GB to 1TB, SAP HANA DB Services delivers fast provisioning of SAP HANA and hardware, and includes a cloud management console for easy configuration and administration.

Allows customers to build real time analytic applications using the development capabilities of SAP HANA.

SAP HANA Infrastructure Services -: enables customers to quickly deploy and manage their prelicensed SAP HANA instances without hardware investments and setup time, by purchasing infrastructure subscriptions.

SAP’s infrastructure subscription is a scalable, affordable way to deploy SAP HANA licenses in the cloud. Also included is the SAP Data Services component of SAP HANA Cloud Integration, providing seamless integration with SAP back-ends and heterogeneous sources.

SAP HANA on cloud services are available with AWA & now with AZURE too.


SAP HANA provides you choice at every layer to work with customer’s preferred partners.

  • Run on the hardware of customer’s choice.
  • Work with the software customer prefers

Collaboration with a number of partners means that SAP can complete the software stacks of our diverse customer base in configurations that make sense for their business. Plus, a variety of different options means that customers won’t be locked in by a single provider.



Labels in this area