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In modern business, the customer forms the backbone of the company. As competition becomes more and more prevalent in the industry, having a proper system in place to manage customer records and build relationships with them is a key factor of success in any business. SAP C/4 HANA was developed to be a single integrated system that combines all the different parts of a business’ customer management system under a single suite. SAP C/4 HANA was created with the intent of giving businesses a way to manage not just their customer information safely, but to ascertain the wants and needs of their customers from dynamically crafted profiles. Through the integration with other systems (like S/4 HANA), SAP C/4 HANA can help marketers target a particular demographic more securely. Thanks to customization through ABAP, machine learning can even come into play.

Putting Customers Fist

The customer-centric outlook on C/4 HANA stems from the need to build a long relationship with the customer. The days where a customer was a single sale are long gone. Today, the customer means repeat business over years, but only if the business can keep the relationship going. C/4 HANA through the integration of customer records on the cloud, can aid in making a business more customer-centric. Thanks to its adaptability it can be leveraged to do a number of different tasks through third-party plugins and microservices. The idea is that by making a system which is able to adapt dynamically, businesses can get a better idea of what their consumers want in less time through feedback mechanisms and buying patterns.

Back-End Integration

The SAP C/4 HANA is a combination of five separate clouds that are linked together by their data. These are the SAP Service Cloud, SAP Sales Cloud, SAP Marketing Cloud, SAP Commerce Cloud and SAP Customer Data Cloud. Each of these performs a specific function in building complete user information for the user in question. SAP C/4 HANA integrates seamlessly at the back end with SAP S/4 HANA combining two already powerful systems into a formidable storage and processing engine for customer and sales data. Through this integration a business can gain insight into data such as their existing inventory levels and the current schedule of distribution of materials as well as customer profiles for the purchases associated with their product or service. The level of detail allows for deep analysis of the data in order to garner insights which can then be distributed to officers out in the field.

Rapid Updating of Data

The real edge that an integration between S/4 HANA and C/4 HANA offers is the availability of current data to agents out on the field. Because customers and partners are constantly in flux, being aware of the changes to these consumers is crucial to the success of marketing and digital offices. By utilizing these updates, they can better adapt to the changing needs of the consumer as well as be aware of emerging trends before they become known to the rest of the industry. Once again, we can see the customer-centric nature of C/4 HANA, making the needs and wants of the consumer its main driving factor. Determination of these insights as well as allowing for the construction of customer portfolios for free arrest records that can be updated as the need arises makes this suite valuable for the field officer.

Data in the Current Era

Marketing and digital officers have a completely different job today than they did just five years ago. luckily, tools like C/4 HANA exist to make their lives a little easier. The efficiency of processing as well as its ability to be used to generate insights into a client can be immensely useful. Thanks to the cloud access, it can be available on most devices out on the field, and can even update data collected on these field visits, creating a complete feedback loop. Companies that need to be aware of digital trends in their industries are likely to benefit the most from implementing a C/4 HANA system, especially if it means enabling them of have better long term relationships with their customers.
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