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"I follow my gut" is what many frontrunners say when they are asked how they resolve their strategic decisions. And their gut's feeling is what drives the business from one direction to another. And the truth is some organizations grow to be great because of these visionary gut-oriented leaders. These visionary leaders are who, due to their years of experience, follow their gut for strategic and mission critical decisions. Leaders, who are so attached to the core functioning of the business that the future of the business depends on their well-being.

Nevertheless, the gut is no magic trick. The gut is a feeling so strong in the stomach that gives leaders the security and confidence to make the right decision for their business to move forward. Although we all have a gut, decision makers gut's feelings becomes stronger as their years of experience in the business in the industry are longer. A gut's feeling can become the most important asset a company has to be a key player in the industry

However, to have a strong feeling in the gut requires the appropriate, experienced person who is knowledgeable enough to understand sudden changes of the industry and its competitors, and that requires time and effort to develop. But even those great leaders cannot rule forever, as even leaders are humans who have to face the ultimate mortality of their existence. And from a split of a second all their experience, hard work, and intuition is taken with them without having the opportunity to pass along that knowledge to others. Their legacy stays in history alone, without having the opportunity to run their business beyond the grave.

But what if that gut's feeling leaders create over time can be immortalized?

A strong gut's feeling is created by a collection of experiences over a period of time. Therefore, the more pieces of memory that compose experiences are placed together, the better intuition business leaders will have on how to run their business. Experience allows people to take better and more strategic decisions without risk. Well isn’t data used the same way? The more historical data is recollected, containing the tendencies in the market of the business, the more can be deciphered of what to do next. This means, data is a collection of multiple experiences of the business from variety of sources to have a better understanding on the business and make important decisions.

Data is what creates the company’s gut feeling because it allows a team of executives have the same vision, perspective and understanding of the course of their business in the industry. So leaders who might not have a strong understanding of the industry but a strong vision can still have a feel of the industry to make equally confident and secure decisions. So having the opportunity and access to structure and unstructured big data collected through a long period of time will immortalized the gut's feeling of one individual and spread it to the entire organization. That way, organizations will benefit from focusing on the impact of time changes instead of the impact of human resources changes, and most significantly their most important asset becomes their data.

Therefore, hopefully, in the future all frontrunners when asked how they make their strategic decisions, they will say “I follow my data”.

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