Supply Chain Management Blogs by SAP
Expand your SAP SCM knowledge and stay informed about supply chain management technology and solutions with blog posts by SAP. Follow and stay connected.
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Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing

Consumer products and consumer electronics companies leverage demand signals and other Big Data elements to make smarter business decisions. But more data doesn’t automatically mean better results.

Discover how SAP Trade Promotion Optimization running longside SAP Demand Signal Management and powered by SAP HANA can help you leverage real-time internal and external demand data to make reliable and effective business decisions: