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In the wake of the pandemic, leaders around the world are tasked to accomplish more with less. Demand for continuous improvement goes hand in hand with taking responsibility for their footprint in the world.

As businesses move toward sustainability at all levels of production, continual innovation is essential for getting brands closer to consumers. When it comes to producing marketing collateral, it is important for leaders to look for ways to keep budgets manageable while sharpening their competitive edge with new innovations.

Marketing services agency HH Global Ltd. understands this. The company offers creative production services and innovative solutions for the outsourced procurement of all types of printed marketing materials and packaging. The company unlocks value by delivering increased efficiency in the marketing execution process, reducing costs and waste.

In recognition of its sustainability achievements, the company has achieved EcoVadis Gold corporate social responsibility status for the past three years and is placed within the top 5% of companies that are evaluated by EcoVadis globally.

Pursuing a sustainability agenda

Working to ensure marketing collateral is produced sustainably without compromising on quality by reducing the material footprint of the products it purchases and supplies, HH Global modernized its supply chain processes. It also works with its suppliers to innovate on new eco-friendly material substitutes for print and point of sale.

Helping its clients make sustainable product choices, the company’s sustainability calculator displays the environmental impact of producing marketing collateral using one type of material as compared to another.

Another important part of HH Global’s sustainability agenda focused on digitalizing its operational processes. Seeing the value from one global client using Ariba Network, the company joined the network to more efficiently manage sales cycles and improve cash flow. With digitalized supply chain processes and documentation, purchase orders and invoices are transacted electronically, eliminating manual processes.

“Eleven years ago, we had one major global client on Ariba Network,” says Gary George, global technology director at HH Global. “Fast forward to today and we use SAP Ariba solutions across our global organization, with 89 global clients in 39 markets covering 265 enablement integrations.”

Strong engagement with an account manager also helps this supplier identify ongoing opportunities to achieve its e-commerce and sales goals. At the same time, access to integration services and the right expertise during the onboarding process has helped them connect to buyers smoothly and successfully.

Using SAP Ariba solutions, HH Global has improved collaboration with buyers, with purchase orders and invoices now managed electronically. “Streamlined processes have eliminated the need for manual order confirmation tasks and reporting, and there’s also enhanced payment-process visibility,” adds George.

HH Global has also adopted punchout and published catalogs and has innovated to intelligently and automatically route orders to buyers based on agreed rate cards and delivery location.

“We also use our experience and credentials with SAP Ariba solutions as part of our sales collateral,” adds George. “For potential clients, it’s such an advantage to work with a supplier like HH Global that is already embedded on the network.”

For further reading, take a look at the business transformation study, “HH Global: Moving to Electronic Transactions for Sustainable Innovation in the Supply Chain.”