SAP TechEd Blog Posts
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Here, at #SAPTechEd Amsterdam, we have an incredible time listening to all the sessions that are taking place,  and networking with people from all industries.

One of the key topics everyone is talking about is User Experience.

In today's keynote, Bernd Leukert talked extensively about it, and SAP Fiori was demo'ed. User Experience really stood out in all the applications that were shown on stage. You could really see the tremendous effort that SAP has put into building user-centric, simple and enjoyable applications.

Showing it on a demo is good, but how does it materializes in a real environment? Well, the good news is that customers have a trusted partner to help them build delightful Custom User Experiences on top of their business suite.

Oliver Betz is the head of Custom User Experiences. He explains how SAP Services help customers build their Custom UX and what is the business value for it.

For more information on SAP Services go here. Join the conversation on SCN and make sure to follow our live reporting from #SAPTechEd on Twitter @SAPServices

For more information on SAP Screen Personas, go to