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On Monday I wrote this Announcing ASUG Call for Proposals is Now Open for SAP TechEd Las Vegas and now I want to offer some tips to submit below:

Submit Early

Why should you submit your abstract early?  To ensure your session is in the proper track is the main reason.  Track stories are listed here and I have listed them below:

  • Technology, Strategy, and Innovations
  • Development and Extension Platform for SAP HANA and Cloud
  • User Experience Design and Technology
  • Mobile Solution Development
  • Data Management and Modeling
  • Enterprise Analytics: Planning, Business Intelligence and Predictive
  • Cloud Integration, Orchestration, and Intelligent Processes
  • IT and Cloud Management
  • Security, Secure Development and Configuration

Knowing your Audience

You can watch this ASUG webcast that I did with ASUG's Jennie Moreau about ASUG Annual Conference - it includes knowing your audience and contains resources you may find useful:

Who is my audience?  What is their level of expertise?  What does your audience know / build on?  What are the pain points and success stories?  What did you overcome?  "What's in it for them"?  Why is this valuable information?  Share customer stories.  If you mention a customer's name, be sure to have their permission to present.

Be Brief

In your abstract, use concise words when submitting your session. Ask yourself if you will be able to fit everything you mentioned into a 60 minute session slot (generally 45 minutes presenting with 15 minutes question and answer).  Jennie Moreau says "hit and quit it".

Catchy Title

Make sure your title stands out with fresh content.  See catchy title example below:

Source: ASUG

Get a Peer Review

Ask your co-workers review your abstract and someone outside your realm understands your abstract.  A sample abstract is below:

Source: ASUG

ASUG Design Team

In this case, the Design Team for ASUG sessions at SAP TechEd includes ASUG Volunteers kristen.dennis gretchen.lindquist

The Design Team helps to recruit speakers for ASUG sessions at SAP TechEd and then reviews and rank abstracts

Frequently Asked Questions:

Q: Can I submit multiple abstracts?

A: Yes, multiple abstracts are welcome

Q: Will ASUG reimburse travel expenses?

A: ASUG does not reimburse travel expenses but if your abstract is selected you get to attend the SAP TechEd for free

Q: How long are the sessions?

A: Education sessions are typically 60 minutes long with 45 minutes presentation and 15 minutes question & answer

Q: Why should I present?

This is an opportunity to showcase yourself and your company and plus you will get free registration to SAP TechEd.  You can be attendee and learn from other customer stories and learn from the SAP experts at their sessions.

Q: Are multiple speakers allowed?

A: No, multiple speakers are not allowed.

Q: What type of presentation focus areas are available?

A: I recommend that abstracts focus on best practices, return on investment, cost savings, lessons learned, "war stories", case studies

Q: I submitted my abstract, what are the next steps?

ASUG and SAP will review the abstracts - if selected, you will be notified in June/July.

Q: I'm ready.  Where do I submit?

Click here

Q: I am experiencing logon issues - what can I do?

Send an e-mail to

The deadline to submit your abstract is May 24. Reach out to with any questions.  Reminder this is for NON-SAP speakers only.